Few Useful Tips on Getting the Best Vehicle Signage

The use of a private or commercial vehicle for brand promotion is a cost-effective way of marketing. It is seen that people notice and remember the signs imprinted on cars or vans moving ahead of them compared to the advertisements on hoardings of roadsides.

Hence, the practice of vehicle signage is beneficial for all types of commercial services to reach the maximum number of potential customers in the local market. These vehicles move around the roads for several works while fulfilling the marketing purpose at the same time without any extra expense. Moreover, the signed vehicles are less likely to be stolen, as it is much risky to hide such cars or vans.

Ways of making vehicle signage more effective:

• Use of large fonts – The fonts of letters and the graphic images imprinted on vehicles should be large enough so that everyone can have a clear view of them even from a distance. It is desirable that a company name and logo should have a minimum height of 3 feet, for clear visibility. This type of vehicle signage is convenient for commercial vans and trucks where larger surfaces are available for brand promotion.
• Imprint simple designs – Since people read advertisements printed on passing vehicles very fast, only a concise message should be imprinted there. It is the best only to put in the company name, logo, website and the name of the major product or service to be advertised on the vehicle wraps. All products need not be enlisted here, as viewers will not have enough time to read so much stuff. No artistic design is preferred in the vehicle signage, as that may divert the attention of viewers from the main subject of the advertisement. The detailed address of the company is also not needed here, as no one gets time to notice such information printed on a running vehicle.
• Good quality materials – Usually, vinyl wraps are used for vehicle signage, as it is the most cost-effective option for business owners. However, they should insist on using the best quality vinyl for this purpose so that these wraps last long and can be used for a couple of years or more. High-quality vinyl also protects the vehicle body from damages during rains, snowfall or sleets, since this synthetic material is unaffected by strong impacts of nature.
  
  
  
• Bold and attractive style – Only simple fonts should be used in writing the letters of messages on vehicle wraps, which can be read easily. Moreover, the letters for company names and product names should be made bold to increase the visibility of this signage. Vibrant colours should be used to imprint vehicle signage to make it more attractive to viewers. Usually, the shade in sharp contrast to the background colour is chosen for making the message easily readable. However, it is wise to include some fun elements in the writing style or language of the advertisement to make it stand out from the vehicle wraps that are commonly seen every day.
• Drive vehicle slowly – Though it is not a matter of concern for agencies that design the vehicle wraps, the driving speed is a major issue for the visibility of the proper advertising in this way. The wrapped vehicles should take care to drive slowly on the roads so that all passersby can have a clear view of the imprinted message. Hence, drivers of these vehicles should be trained accordingly for achieving the best results of such brand promotion.

It is wise to hire reputed agencies only that are experienced in creating the best vehicle signage. Business owners should inform their budgets and requirements specifically at the beginning of a new project so that these signage experts can offer satisfactory vehicle wraps to their clients.